We formed Britain’s Beer Alliance with the knowledge that together, the brewers, pubs and beer retailers of Britain are stronger. We’re now approaching 50 members, with Thornbridge, Timothy Taylor’s and Purity amongst our most recent partners.
Mike Benner, MD of SIBA says: “This campaign is a once in a lifetime opportunity for the beer industry, so I urge brewers of all sizes to get behind this campaign and support it however they can.”
Whether you are new to the BBA or a founding member, there are many things we can do together for the good of beer in Britain.
Show Support With Logos
Tell Us About Your Beers
Download this form to tell us all about the beers you brew or sell, add three one word tasting notes for each beer and the foods you think they pair well. We’ll add them to our list and tell our community about them through #BeerMatch, day to day community management and in the future, our website too. Send the completed form and image assets to accompany your beers to firstname.lastname@example.org
#BeerMatch is our tool to help consumers get an instant, independent sommelier-approved beer match for any dish. There are over 1,000 foods matched to over 1,000 beers, but if we don’t have a particular food listed in our database, our community managers are on hand to provide a bespoke beer match, which then gets added to our database for next time.
To support us, send us your beers (see above) to add to our growing database, link to it from your website and post about it on your social media channels or via your newsletter. One beer shop in Brighton has even bought iPads for their customers to get beer and food matches in-store!
Every Wednesday from 7pm using the hashtag #BeerClub our crack team of beer experts get together to share and discover new beers. We often have experts onhand to host and answer questions too. We’ve discussed how to taste beer, beer and cheese, looked at a number of beer styles in detail and teamed up with #Tryanuary to discuss the best new beers.
You can get involved by letting your community know about Beer Club each week, and jump in with recommendations of your own. Read more about Beer Club.
Encourage your community to sign up to our There’s A Beer For That newsletter, where we round up all the Beer Club activity each week, and share other news with beer lovers up and down the country.
We also produce an industry-focussed newsletter for you to stay up to date with our content/initiatives. Sign up here by clicking “Be the first to know”.
We’re active on Facebook and Twitter, where we post content that shows the diversity, versatility, quality and goodness of beer. We’d encourage you to link to our channels from your website, give us a shoutout on your social profiles, share our content with your community and tag us in content you think we should share with our audiences.
In March I gave a talk at SIBA BeerX on “Working Together for Britain’s Beer” which you might also find interesting, and our Digital Audience Lead Louise Doherty held a seminar on “Cultivating Communities for Small Brewers” which has lots of useful information too.
We can already see the rewards of working together coming in with the exciting announcement that the beer category is up 1% year on year for the first time since 2006. But there’s lots more work to be done, so we urge you to support the campaign in any way you can.