We are delighted to announce a unique partnership with Tesco that’s designed to educate the nation about the diversity, versatility and quality of beer in Britain is now live across their entire estate of 3,300 stores.
By extending our core messages into a tangible environment with a strong, credible partner like Tesco we aim to educate consumers, inspire beer discovery and grow the nation’s beer knowledge at scale, in addition to driving sales.
Working with Tesco as part of their Spring Drinks Festival we have produced a wide range of compelling in-store point of sale assets which help consumers understand beer styles. They include tasting notes, facts about each style and also food pairing suggestions – prompting Tesco customers to think about beer as the perfect accompaniment to food, and in its own right.
This in store activity will be supported by social media content, innovative mobile messaging driving consumers in-store, and digital display media – further maximising the effect of the partnership. Click here to see our full suite of media.
We have also created a Beer Styles Guide to show in detail the different styles of beer, the range of flavours in beer, food pairings by style, and more.
Neil Gannon, our Marketing Lead has said: “We’re passionate about continuing to educate customers on the quality, diversity and versatility of beer, and there is no better partner than Tesco, who understand their customers needs whilst also encouraging them to work on a cross-category beer initiative”.
Natasha Pitman, Customer Manager for beer at Tesco commented “At Tesco we pride ourselves on meeting customer’s expectations and with beer experiencing a major renaissance, we have seen an increase in demand for a wider variety of beer available to purchase.
Our partnership with There’s A Beer For That will be the first promotion of its kind, giving different styles of beers the same visibility as wine and spirits, both online and in store. We believe that There’s A Beer for That is the perfect campaign to guide our customers on a journey of discovery through the beer category by communicating the diversity of beer.
We’re looking forward being part of the movement to reignite the UK’s love of beer and are delighted to be partnering with Britain’s Beer Alliance on the “There’s A Beer for That” campaign during our “Spring Drinks Festival.”