Our mission is to help people understand that there’s more to beer than they think – more to the craft of brewing, the range of beers available and the versatility of beer as a drink, so they can make informed choices about which beer to choose for which food or occasion.
But there’s so much to know. With over a hundred styles of beer being produced by over a thousand breweries, the industry isn’t known for making it easy for consumers to get started.
By hosting a weekly session online called Beer Club we aim to inspire beer lovers and beer newcomers alike to ask more questions about their beer, to learn more about their choices and to get out there and try something new.
Every Wednesday from 7pm to 8pm on Twitter starting 3 December we’ll be chatting about a different beer style, offering people the opportunity to put their burning beer questions to beer experts, brush up on their beer knowledge and trade tips with other beer lovers about the brilliant beers in that style they’ve discovered recently.
First up, we’ll be exploring all things pale ale with acclaimed beer writer Pete Brown, followed by stouts with Thinking Drinker Ben McFarland on 10 December, and winter ales with Beer Writer of the Year Will Hawkes on the 17 December, just in time for Christmas.
How can you get involved?
Tell your customers about Beer Club!
We’ll be leading the discussion, but we’d love you to get involved too. We’ll be talking about tasting notes, food pairings, glassware, serving temperature, style history, related styles and stockists.
We’d love your help spreading the word about Beer Club. You can share this link with your customers on social media or post about it on your website.
If you’re a brewery you are welcome and encouraged to use the hashtag #BeerClub to share details about your beers in that style which people might want to try, as well as any food pairings you think work well with your beers. If you’re an on or off trade business, you might want to brief your staff to talk about the Beer Club style of the week and offer recommendations from your beers for them to try.
You can also encourage people to sign up for our consumer newsletter where we’ll be rounding up all the activity on Twitter each week so those who are not on Twitter can still get involved.
Like the sound of Beer Club?
Then join us @BeerForThat on Twitter for the first Beer Club, on Wednesday 3 December at 7pm, where we’ll be exploring all things pale ale with acclaimed beer writer Pete Brown.