We are delighted to announce a unique partnership with Tesco that’s designed to educate the nation about the diversity, versatility and quality of beer in Britain is now live across their entire estate of 3,300 stores.
We formed Britain’s Beer Alliance with the knowledge that together, the brewers, pubs and beer retailers of Britain are stronger. We’re now approaching 50 members, with Thornbridge, Timothy Taylor’s and Purity amongst our most recent partners.
Our mission is to help people understand that there’s more to beer than they think – more to the craft of brewing, the range of beers available and the versatility of beer as a drink, so they can make informed choices about which beer to choose for which food or occasion.
It is with pleasure and pride that I write this, the first blog post on our new website, for our campaign to reignite Britain’s love of beer – There’s A Beer For That.